The legendary Gran Canarian player joins Canaluz to coincide with the opening of its new store in Vecindario, which is celebrating a major launch sale. The Canarian basketball legend thus accompanies—with honors—the opening of this new Canaluz service point in Santa Lucía de Tirajana.
Canaluz's brilliance now boasts a new star. Carmelo Cabrera, a Spanish basketball legend and a leading figure in Canarian sports, has become the Canary Islands electricity company's new Olympic Brand Ambassador. His addition comes just as Canaluz opens its new store in Vecindario, reinforcing its commitment to proximity, local commitment, and energy with values.
During his visit to the new facilities, Cabrera—one of the most charismatic and admired players in the island's sport—shared his enthusiasm for joining the Canaluz family, highlighting the alignment between the brand's philosophy and the values of the sport.
“Canaluz represents simple, positive, and relatable energy. These are qualities that are also needed on the field and in life. It's an honor to contribute my part to a project that looks to the future with hope and commitment to our land,” said Carmelo Cabrera after visiting the new offices in Vecindario.
The company, which continues its expansion in the Canary Islands, is celebrating the opening of this new store with a great introductory offer, designed to enable more homes, businesses, and industries to enjoy energy at competitive prices and with 100% Canary Islands-based service.
At Canaluz, the team emphasizes that Cabrera perfectly embodies the brand's spirit: hard work, fair play, and closeness.
“Carmelo is synonymous with inspiration and commitment. He represents the light of our land and the drive we want to convey at Canaluz: closeness, trust, and a passion for doing things right,” said Lorenzo Muñoz, general manager of the Canary Islands' leading electricity company serving all of Spain.
With this alliance, Canaluz and Carmelo Cabrera join forces to promote more efficient and sustainable energy, humane and optimistic, in a period marked by expansion and the trust of thousands of customers throughout the Canary Islands. Furthermore, they strengthen their ties to Canarian society and their commitment to sport and the values that illuminate every step of their growth.
A legend that shines brightly. A brand that lights up the Canary Islands. Together, Carmelo Cabrera and Canaluz are lighting up the future.
About Canaluz
With Canaluz, the Canary Islands finally have their own electricity company, committed to offering competitive rates, local service, and sustainable solutions for homes and businesses in the islands. With a growing presence throughout the archipelago, Canaluz is committed to transparency, personalized service, and the energy that drives the future of the Canary Islands.
