The latest tourism indicators for southern Gran Canaria, compiled by the Tourism Board, reflect a general slowdown in the sector, with drops in supply and bookings that are putting hoteliers and holiday rental managers on alert. Despite a slight increase in revenue, the trend suggests that the island is facing one of its most challenging winters of the decade.
Official data on vacation rentals indicate a decrease in supply: in September 2025, 14.319 properties were registered, 2% fewer than in 2024, and total capacity fell by 3,2% to 53.929 beds. The average stay decreased slightly (-2,05%), while the average occupancy rate rose by just 1,34 percentage points to 35,31%.
Total revenue of €18,1 million (+7,55%) primarily reflects price adjustments rather than a recovery in actual demand. Forecasts for October-December anticipate stagnation in occupancy and average length of stay, and only a slight increase in average daily rate (ADR). This data suggests that, although the sector is receiving more rental income, the flow of tourists is decreasing and the length of stay is shortening, weakening business momentum in the medium term.
The hotel and holiday sector is losing momentum, with properties leaving the market or being repurposed. International demand is cautious, with Nordic and British tourists comparing prices and opting for competitive alternatives. Inflation and energy costs are impacting the length of stays and tourists' spending power.
Gran Canaria faces the winter of 2025-2026 with signs of a structural slowdown: holiday rentals are stagnating and showing shorter stays, while international demand is weakening. Although overall revenue provides some relief, the island is losing dynamism compared to international competition, requiring immediate measures to promote and modernize the tourism product. Southern Gran Canaria could face a prolonged period of lower occupancy and price pressure, affecting the sector's profitability and the destination's image in key markets.
