Maspalomas Costa Canaria launches an ambitious digital campaign to consolidate its leadership in the British market during the World Travel Market in London 2025

 

With the aim of strengthening the presence of Maspalomas Costa Canaria in the British market and taking advantage of the international exposure of the World Travel Market in London, the Tourism Department of San Bartolomé de Tirajana, led by Yilenia Vega, has launched an ambitious digital promotion campaign that places the destination among the most visible and competitive in the European winter.

The campaign, unfolding under the slogan “Maspalomas Costa Canaria: Come, feel it, live it,” combines emotion, innovation, and technological precision. The strategy aims to reach the British public through targeted campaigns on Meta Ads (Facebook and Instagram) and Google Ads Demand Gen (YouTube, Discover, Gmail, and Display Video), guaranteeing high impact and qualified traffic to the official website maspalomas.com.

 

According to the Councillor for Tourism, Yilenia Vega, the campaign is part of the destination's international promotion plan and reinforces its positioning in the most relevant source markets.
“The World Travel Market is a strategic event for our destination. It not only allows us to maintain direct contact with British tour operators and media, but also to showcase Maspalomas' evolution towards a more sustainable, modern, and connected model. This campaign doesn't sell a place, but an experience that is lived and felt,” Vega pointed out.

 

 

For his part, the First Deputy Mayor and Councillor for Urban Planning, Alejandro Marichal, emphasized that the international promotion is accompanied by a real transformation of the municipality. “Maspalomas is immersed in a comprehensive renewal process. From the Urban Planning department, we are promoting the rehabilitation of accommodation facilities, the modernization of the coastline, and the improvement of public spaces. All of this effort has a single goal: that the image we project to the world reflects a destination that is renewing itself, improving, and continuing to lead the tourism sector in the Canary Islands,” Marichal stated.

 

Impact on major British cities

The campaign is aimed at potential middle and upper-middle class travelers, aged between 30 and 60, couples and families residing in London, Manchester, Birmingham, Bristol, Glasgow and Edinburgh, the main urban centers with direct flights to Gran Canaria.

 

Thanks to a digital approach optimized by artificial intelligence, advertising investment is adjusted in real time according to user interest and response in each city, ensuring maximum effectiveness in every impact.

The campaign will run from November 1st to 15th, with an expected reach of over six million digital impressions and more than 110.000 visits to the destination's website. Its main objective is to generate qualified traffic, strengthen the Maspalomas Costa Canaria brand, and increase travel intent among potential British visitors for the 2026 winter and summer seasons.

The British market remains key for the municipality. It represents one in three tourists visiting San Bartolomé de Tirajana, with a loyal profile, extended stays, and high purchasing power. With initiatives like this campaign, the Tourism Department seeks to strengthen the emotional connection with British visitors, boost the destination's visibility, and consolidate its leadership in Europe.

 

“With this action, Maspalomas reaffirms its position as a modern, sustainable and emotional destination, adapting to new trends and continuing to make a difference on the international tourism map,” Vega concluded.