A corporate move registered on November 17th in the Mercantile Registry of Las Palmas has confirmed the intense and strategic regrouping of Gran Canaria's industrial business elite. The capital consortium that planned to enter the hotel management sector with Positivo Capital – dominated by leading figures in the agri-food and beverage industry – has replicated its leadership structure to found Positivo Expansión, SL, focused on logistics and freight transport.
This is no ordinary move; it is a clear sign of the ambition for vertical control of the island's supply chain, a sector whose efficiency is critical for the sustainability of southern Gran Canaria and its high-value mass consumption model. The overlap in shareholding and management structure is remarkable. The new logistics and transport company, with a capital of €40.000, has Teocali (Jucarne's parent company) as its Chairman and Agua de Firgas and Arehucas as board members, in addition to Miguel Saavedra Alvarado (Ahumados Canarios). These are the same prominent names (Jucarne, Arehucas, Firgas) that in June 2024 joined forces with Pedro Ortega (president of the CCE) to create Positivo Capital, a €5,4 million company dedicated to hotel management.
From bed to truck: Vertical integration
This shift is more than diversification; it's a strategic consolidation by local tycoons. Meat companies (Jucarne) and beverage companies (Arehucas, Firgas) are critically dependent on an agile and stable logistics chain. By entering the transportation sector directly, they seek to mitigate the risk of bottlenecks, a factor exacerbated by the island's recent energy instability.
The connection between Positivo Capital (hotels) and Positivo Expansión (logistics) is clear. The success of tourism in Maspalomas and the South depends on a constant and efficient supply. This consortium is positioning itself to control both demand generation (through the hotel sector) and its fulfillment (through transportation). In an island environment where inventory and freight management define profit margins, Gran Canaria's industrial elite is investing aggressively to secure the support infrastructure for its own business model. The creation of Positivo Expansión reaffirms that this capital alliance seeks not only to participate in lucrative sectors but also to control the backbone of the island's economy.
