The latest official data on the performance of the accommodation sector in the Canary Islands confirms the strength of the pricing strategy in southern Gran Canaria (which encompasses the highest concentration of tourist accommodation on the island). Despite the generic classification of "Gran Canaria," the island ranks as the second regional destination with the highest RevPAR (revenue per available room), reaching €60, surpassed only marginally by Tenerife (€62).
The most relevant factor for the San Bartolomé de Tirajana and Mogán sector is not just the absolute value, but the growth trajectory. The percentage change in RevPAR in Gran Canaria shows a robust 5% increase compared to the previous value (compared to 4% in Tenerife), indicating a greater capacity to absorb price increases (ADR) and efficient management of occupancy costs on the island.
RevPAR, considered the key profitability indicator, shows that Gran Canaria operates in the region's highest price segment, surpassing direct competitors such as Fuerteventura (€56) and Lanzarote (€55). This performance is supported by the strength of the ADR (Average Daily Rate), which stands at €70 (a 3% increase from the previous €68). The continued growth of the ADR confirms the ability of the southern island's accommodation pool to direct demand towards higher-category products.
In terms of occupancy, the data demonstrates a balanced management approach that prioritizes price over low-cost, mass occupancy. The room occupancy rate reached 62%, with a marginal increase of 1% compared to the previous period. The bed occupancy rate stood at 53%, also showing a 1% increase. These modest increases in occupancy, combined with solid growth in ADR and RevPAR, suggest that the strategy of operators in the South focuses on maximizing revenue per customer (yield management) rather than forcing full occupancy that would dilute profitability. The Gran Canaria tourism sector reflects this strength in the labor market, with tourism employment on the island reaching 54.852 people, representing a 2% increase over the previous period. This rise in employment suggests that price updates and increased profitability are having a positive impact on the industry's productive capacity.
