Southern Gran Canaria closed November 2025 consolidating its position as the financial heart of tourism in the archipelago. According to the latest profitability indicators, the southern tourist area of Gran Canaria has established itself as the national leader in occupancy, reaching 78,0% of rooms occupied, according to data from ISTAC and Promotur. This figure places the region above the archipelago's average, which, in a November of contrasts, registered an overall occupancy rate of 88,72%.
A giant with feet of gold: Maspalomas and Mogán enter 2026 as the occupancy champions in Spain (78%), but this model relies on a 4,7% increase in the overall average price. With revenues already far exceeding pre-pandemic levels of 2019 (when billings in November reached €359 million compared to the current €555 million), southern Gran Canaria demonstrates that its brand remains unbeatable, as long as the market is willing to continue paying the premium for Canarian quality.
The economic strength of the south is reflected in the bottom line. Total accommodation revenue in the Canary Islands climbed to €555 million in November, representing a 3,2% increase compared to the same month of the previous year. This increase is not due to a higher volume of guests, but rather to a price-setting strategy implemented during that period. The average daily rate (ADR): The average price per occupied room in hotels soared to €148,20, a significant increase compared to €130,78 in 2023. The average profitability stood at €117,94, maintaining an upward trend that offsets the slight decrease in the total number of overnight stays.
In the non-hotel accommodation sector, southern Gran Canaria is showing unusual vitality. While the total number of apartment beds tends to decrease year-on-year, occupancy in this segment reached a robust 84,51% in November. Revenue in this sector also grew by 5,3% regionally, adding €97 million to the total for the month. The average price for apartment stays in the south is currently €96,64, 6,6% higher than last year, marking an increasingly high barrier to entry for family tourism.
Despite these impressive figures, November's report offers a cautionary tale: total overnight stays in the islands fell by 2,37%. Southern Gran Canaria is generating more revenue than ever (€555 million in a single month), but customers are more volatile and their stays are shorter. The reliance on revenue per available room (RevPAR of €117,94) versus the sheer volume of overnight stays puts the destination in a situation of "forced exclusivity" that will have to test its resilience in the upcoming winter season.
