In the tourism ecosystem of 2026, sustainability is no longer negotiable; it's being digitized. The technology company Sincroni has deployed a comprehensive digital signage solution across Anfi Group's resorts, reinforcing the innovation strategy spearheaded by the Lopesan Group. This move is a declaration of war against traditional signage: the installation of interactive totems at strategic points aims to transform static communication into a dynamic, multilingual experience that resonates with today's traveler.
It's not just about aesthetics; it's a matter of operational efficiency. The project pursues three key objectives: The totems enhance the reach of its flagship program, capitalizing on peak guest engagement times in high-traffic areas; sustainability is achieved by definitively eliminating unnecessary paper use at the resort, aligning with the demands of an increasingly environmentally conscious European clientele; and the platform gives greater prominence to local partners, allowing Gran Canaria to be interactively integrated into the resort's offerings.
For the Lopesan Group, this partnership with Sincroni strengthens its business model through tools that enhance operational excellence. By digitizing its activities and services, the resort not only improves the guest experience but also optimizes data collection on traveler interests. Essentially, it transforms the hotel hallway into a smart sales channel operating 24/7.
While other destinations are still debating how to reduce their carbon footprint, Anfi and Sincroni are demonstrating that technology is the shortest path to efficiency. This project solidifies Gran Canaria's position as a tourism innovation hub where "hospitality" is now also measured in pixels and sustainability. The key will be to see if this network of totems becomes the standard for the group's other establishments in the archipelago.
