Monte Feliz – powered by Playitas Desafío La Titánica is presented at Fitur with a new identity and renewed routes

 

The International Tourism Fair (Fitur) hosted the official presentation of the new stage facing one of the benchmark cycling events in Gran Canaria, Monte Feliz – powered by Playitas Desafío La Titánica 2026.

 

The event was attended by the Sports Councillor of the Gran Canaria Island Council, Aridany Romero; the Tourism Councillor of the Gran Canaria Island Council, Carlos Álamo; the Mayor of Agüimes, Oscar Hernández; the CEO of Servatur Hotels & Resort, Michael Lund Jensen; the Commercial Deputy Director of Servatur Hotels & Resort, Maite Reta; and the manager of DG Eventos, Daniel González.

 

 

The presentation at Fitur underlines the strategic commitment to an event that combines sport, tourism and territorial promotion, and which in 2026 takes a step forward with a reinforced identity, a benchmark sponsorship and a route that turns every kilometer into a challenge and an invitation to discover the island by bicycle.

 

“For Servatur, being part of Monte Feliz – powered by Playitas Desafío La Titánica means committing to tourism that generates real value for the destination. This event connects sport, landscape, and experience, and showcases Gran Canaria as an ideal territory for cycling and active tourism on an international stage like FITUR,” said Michael Lund Jensen, CEO of Servatur Hotels & Resorts.

 

 

 

A renewed test and routes

 

The event will be held on April 11 and 12 and features a completely revamped route, designed as a two-day challenge that highlights some of the island's most spectacular landscapes.

 

A demanding and attractive route that maintains the tough DNA of the event and transforms it into a top-level sporting and visual experience, crossing ravines, mid-altitude areas and emblematic peaks of Gran Canaria.

 

 

The first stage , scheduled for Saturday, April 11th, starting and finishing at the Agüimes Auditorium , features a 58-kilometer route with 1.470 meters of elevation gain, serving as a showcase for the new format. The colorful peloton will wind its way into the southeastern interior of the island to tackle the ascent to Alto de Temisas and, subsequently, the demanding finish at Alto de Guayadeque, a first-category climb with steep ramps and stunning natural surroundings, making this stage a true test of endurance.

 

The second stage , on Sunday, April 12 , will link Agüimes with San Mateo in a 78-kilometer race with 2.300 meters of elevation gain, structured in three timed sections that will define the race's pace. The route passes through some of the most recognizable cycling locations on the island, with challenging climbs, gradients exceeding 18 and 20 percent, and a finish in the mid-altitude zone, reinforcing Gran Canaria's image as an ideal territory for high-level cycling.

 

On this day, participants can choose between the long distance, which includes the three timed sections, and a short distance designed for those who wish to tackle only the first competitive sector, thus broadening the range of profiles and encouraging participation.

 

 

“This project allows us to offer a complete experience that goes beyond the competition. Through specialized hotels like Monte Feliz – powered by Playitas, we have integrated accommodation, surroundings, and the event into a very attractive proposition for active travelers seeking sporting challenges and destinations with a unique identity, who find in Gran Canaria a perfect setting,” explained Maite Reta, Deputy Commercial Director of Servatur Hotels & Resorts.

 

It's worth noting that by booking a minimum of 3 nights at Monte Feliz – powered by Playitas, you'll receive an exclusive price and free entry to the race . For more information, please visit the official website: www.desafiolatitanica.es

 

Organized by DG Eventos and the municipalities of Agüimes and San Mateo, Desafío La Titánica is sponsored by Monte Feliz – powered by Playitas, and also receives institutional sponsorship from the Gran Canaria Island Council, through its Departments of Tourism and Sport; as well as from the Government of the Canary Islands, through the Department of Tourism and Promotur with its brand Islas Canarias Latitud de Vida.