Travel agents and tour operators are betting on Gran Canaria as an active destination in the Estonian market

 

Product associations collaborated with Gran Canaria Tourism and airBaltic to organize a familiarization trip to Gran Canaria. The program included the participation of airBaltic's Commercial Director and representatives from leading travel agencies and tour operators in the Estonian market, such as Airtours Estonia, Reisiekspert, ITAKA Estonia, Estravel, and ABC Reisid.

 

The aim of the familiarization trip was to discover firsthand the outdoor experiences that can be enjoyed on the island year-round. The invited group showed particular interest in sports, active pursuits, and wellness activities.

 

 

 

For part of their stay, the participants were accommodated at the Sport Hotel Monte Feliz – powered by Playitas . This hotel, specializing in sports tourism and associated with Gran Canaria Tri, Bike & Run , welcomed the guests with a program packed with physical activities. Functional training sessions, stretching, and Pilates were tailored to each guest's fitness level, allowing travelers to stay active throughout their stay.

 

 

 

Thanks to this association, a guided electric bike tour was organized by I'm Pedal . The route, lasting a few hours and tailored to the group, passed through some of the island's southern enclaves and offered an alternative way to explore Gran Canaria from a different perspective. The e-bikes were rented through Banana Bike Canarias , a Canarian company that includes delivery and pickup of the equipment at the hotel reception.

 

 

 

Nature, crafts and holistic experiences

 

The island, boasting natural havens and iconic landscapes, also offers a wide range of active and nature-based tourism. Within this sector, local and artisanal products are a hallmark of Gran Canaria, and the representatives experienced their essence firsthand at La Jaira de Ana . In addition to a farm tour, the group participated in a workshop on making artisanal cheeses with milk from their goats and enjoyed a tasting of the products.

 

 

 

This company is part of the Gran Canaria Natural & Active brand , as is the natural setting of their next activity at Finca Las Orillas & Sana Dharma . This oasis in the south of the island offers holistic and mindful experiences, including the Dharma Aquahealing aquatic therapy in which they immersed themselves.

 

 

 

In keeping with the wellness focus, the next suggestion came from the Gran Canaria Spa, Wellness & Health association. The Gloria Palace San Agustín Thalasso & Hotel 's thalassotherapy center served as a health sanctuary thanks to its seawater Fitness Pool. After a regenerative session, they went up to the Gorbea Chill Out Terrace to enjoy brunch overlooking the Maspalomas Dunes.

 

 

 

This familiarization trip is expected to boost the tourist and experiential appeal of Gran Canaria in Estonia, as well as strengthen connectivity between airBaltic and the destination.

 

The associations

Gran Canaria Tri, Bike & Run , the official brand of Gran Canaria Tourism, is an association that aims to promote the island as a leading sports destination, specifically for triathlon, cycling tourism, and running. Its members include hotels catering to athletes, event organizers, cycling routes and equipment rental, as well as hospitals with extensive experience in sports medicine.

 

For its part, Gran Canaria Natural & Active is an association that promotes active tourism on the island and its rural accommodations, a paradise for nature and outdoor enthusiasts. From hiking, canyoning, and cultural routes to visits to museums and wineries, the association aims to strengthen Gran Canaria as a leading destination for active tourism, promote its gastronomy, and showcase its rich archaeological and ethnographic heritage.

 

Finally, Gran Canaria Spa, Wellness & Health , the official brand of Gran Canaria Tourism, is an association that promotes health and wellness tourism on the island. It brings together companies and organizations in the sector, such as hotels with spas and thalassotherapy centers, and renowned hospitals. Its mission is to promote Gran Canaria as a leading destination for health and wellness tourism, generating benefits for the island and its residents.

 

More information and bookings at www.grancanariatribikerun.com , www.grancanarianaturalandactive.com and www.grancanariawellness.com