The project, developed with the support of the Cabildo, is being presented for the first time in Europe as a result of years of work and international alliances in the field of sustainable fashion.
The Gran Canaria Island Council is promoting the international reach of the project developed by Fibras Naturales Canarias, which uses fibers extracted from banana leaves. The project will be presented for the first time in Europe at Berlin Fashion Week . This presence is part of a sustained internationalization strategy aimed at positioning the island as a hub for innovation, the circular economy, and applied creativity, facilitating access for local businesses to European networks, visibility platforms, and real opportunities in the sustainable fashion sector.
The announcement was made at the Northern Gran Canaria Technology Center during a press conference attended by the Councilor for Economic Development, Industry, Commerce, and Crafts, Minerva Alonso, and the founder and CEO of Fibras Naturales Canarias, Néstor Santiago. This initiative is part of the internationalization plan developed by the Island Council in collaboration with the Gran Canaria Chamber of Commerce and is framed within the island's established relationship with the German Fashion Council , as well as its active participation in the European Fashion Alliance and strategic agreements with various European Fashion Councils, particularly in Berlin.
The project will participate in the METAMORPHOSIS panel, focused on accelerating circularity in the fashion industry through strategies, systems, and solutions that enable progress from pilot projects to scalable models. The Island Council emphasizes that the arrival of an innovative material derived from agricultural waste at one of the leading international showcases for sustainable fashion demonstrates how sustainability, identity, and innovation, coupled with a solid institutional strategy, can translate into opportunities for international positioning for Gran Canaria. Meanwhile, Fibras Naturales Canarias highlights that this participation validates years of research and confirms the archipelago's capacity to provide real solutions aligned with the sector's global challenges.
